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The Retorna Machine is an innovative and technological method of reverse logistics for post consumption packaging, such as PET bottles, aluminum cans, glass, and others. Through collection machines distributed in public and private spaces in the State of São Paulo, it is possible to identify the depositor and grant him social benefits, such as discount on energy bills, public transport voucher, bookstore, donation to Philanthropic Institutions, among others. All the material collected is handled by Triciclo itself. We send it to registered garbage cooperatives and recycling companies. In one year of activity, the Retorna Machine have collected over 1,500,000 packages, which resulted in thousands of social benefits. The Retorna Machine visual identity can be customized by the client. Triciclo has already partnered with important players, such as Danone, Red Bull, Carrefour and others.