Watts Battery

The product offered by Watts will be a modular all-in-one smart solar energy storage solution, which will allow individuals to effortlessly store, manage, transfer and use their solar power. The product has a small form factor (46cm x 36cm x 14cm) and weights approximately 10Kg. The size and weight of the product is especially important as it makes it more portable and at the same time allows individuals to save valuable space in their environment. The product also allows for easy upgradability, in terms of energy and power capacity, as other modules can be easily added via a plug-and-play connection. At this point, it is worth to mention that the product was developed by having in mind the existing products offered by competitors as well as the future directions of the ESS industry. This has helped Watts to develop an innovative product, which is expected to be highly competitive in terms of price-to-performance. During the early market-presence stage, Watts will give special emphasis to sales of its products to partners (utilities and solar integrators) and to retailers across the EMEA region. Partners will use the product to provide their services such as community energy management, demand forecast and other energy services. Besides selling its product, Watts will produce studies and reports based on data collected in order to provide data and insights to stakeholders for the purposes of decision making. Retailers will sell the product directly to individual consumers. After establishing its brand name, ~2% market share of the EMEA market, Watts will also start selling its product from its website. Watts will follow both a B2B2C and a B2C approach which will focus on providing a hard-to-match buying and aftermarket experience to individual consumers. Watts will sell its product both through its website and through physical locations across the EMEA.