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Breitling Watch Box

Reinventing the watch packaging industry: a sustainable watch box with upcycled materials

October 2020
Gallery Breitling Watch Box 1
Gallery Breitling Watch Box 1


This Solution from Breitling aims to re-invent the way watch packaging is handled and perceived. This Solution signals a move away from traditional, mainly unrecycled and recyclable boxes to a smart, modular and sustainable Solution, delivering an upcycled and more sustainable packaging option. Breitling believes that the future of luxury is casual, inclusive and sustainable. People want brands that are approachable and that stand for meaningful values. That is why Breitling is putting sustainability at the centre of what they do.

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Label Date October 8, 2020
From Switzerland
Maturity stage Prototype testing in the real world

The environmental benefits

  • The new watch box is almost 4x smaller than the former watch box
  • The volume of the new watch box is reduced by ~70% compared to the former watch box
  • The new watch box is 100% upcycled from plastic bottles
  • Breitling is now able to ship the new boxes directly to its markets, meaning that the average distance a box travels is reduced by almost 30%
  • The smaller size has a positive impact on logistics, particularly since the box can be unfolded and shipped flat. The steps that Breitling has taken since the start of its search for an environmentally friendly watch box have meant a reduction in transpor

The Financial benefits

  • The new watch box is 54% less expensive than the former watch box
  • Less than 1 year payback time

Activity Region

  • /
  • Headquarters
  • Activity

Company Profile


Breitling, an authentic watch brand for men and women of Style, Purpose and Action.

View company profile Solution website
Headquarters 2540 Granges, Suisse
Contact the Solution Provider Add to Favorites

The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator Breitling has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.