Member - Nudgd

SaaS platform levering behavior science to encourage climate-friendly behaviors.

Type Startup or self-employed
Founded 2019
Company Size 12
Member Type
Founders Katharina Paoli Brunat, Ola Rynge
Headquarters 413 01 Gothenburg, Sweden
Social network


Nudgd offers a SaaS Platform using behavioral science to establish climate-friendly habits such as switching from cars to active mobility and public transportation. The platform helps sustainability managers automate behavior change among citizens, residents, or employees within various sustainability challenges - energy, mobility, waste, litter, water, food, and health. Smart Nudges uses smart, personalized nudges, encouraging new behaviors and habits using behavioral science to create long-term measurable behavioral change. The unique value lies in the "nudge algorithm" that provide personalized nudges towards the desired behavior, delivered at the right time, with the right framing, and in the right channel to optimize the behavioral change potential for the individual. Smart Nudges stands out as a pure behavior change platform. While other platforms target end-users that are already climate aware, eg. MaaS platforms facilitating the travel experience, Smart Nudges focus on users that do not have the desired behavior yet, eg. car users that have the potential to go by bike or public transportation. KPIs - 74 % of the users reported that the platform contributed to their choice of mode of transport. - 49 % of the users reported that the platform made them change, or plan to change, to a more sustainable mode of transport - A Swedish region reduced car travel among the employees by 14 % Nudgd - Sustainable Choices Made Easy.
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Headquarters 413 01 Gothenburg, Sweden

SDG’s of application

The Sustainable Development Goals are a call to action to end poverty, protect the planet and ensure peace and prosperity everywhere.
Clean water and sanitation
SDG 6 icon
Affordable and clean energy
SDG 7 icon
Industry, innovation and infrastructure
SDG 9 icon
SDG 11
Sustainable cities and communities
SDG 11 icon
SDG 12
Responsible consumption and production
SDG 12 icon

Efficient Solutions

Labelled Solutions from Nudgd

The Solar Impulse Efficient Solution label seeks to bridge the gap between ecology and economy, bringing together protection of the environment and financial viability to show that these solutions are not expensive fixes to problems, but rather opportunities for clean economic growth.

The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. To validate the Membership to the World Alliance for Efficient Solutions, the Solar Impulse Foundation only verifies that each entity is registered and has signed our principles and values stated in the following World Alliance for Efficient Solutions charter. For those Members who are also solution providers, this information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances.